 A trade mark is your brand's identity and helps identify and differentiate your products or services from those of other businesses. Securing your trade mark is essential to protecting your brand and ensuring its success in the marketplace.
This article provides key steps and helpful tips for a comprehensive search. With the right knowlege and tools, you can ensure that you will have a brand stands out and avoid infringing the intellectual property rights of others.  Trade mark registration provides the ultimate protection for your brand identity. It provides an exclusive right for the owner to use the mark in relation to the specified goods and services in the country in which the mark is registered. In doing so, a trade mark registration is the easiest and most cost-effective method of preventing others from using an identical or similar mark in respect of the registered goods and services. Without a registration certificate, it can be extremely difficult to enforce your trade mark rights, particularly for new businesses that are yet to establish a reputation under common law.
A registered trade mark can be a key business asset, boosting brand identity and setting your products and services apart in the market. This article will outline the necessary steps and considerations for registering a trade mark in Australia. |
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