What is a Trade Mark?
A trade mark (also referred to as a 'trademark') is designed to protect the branding or logo which is used to distinguish your products and services from another trader.
A distinctive trade mark can be a valuable marketing tool so that the public can establish a certain quality and image with the goods and services the trade mark is used in relation to.
A trade mark can be a letter, word, name, signature, phrase, numeral, sound, smell, shape, logo, picture, aspect of packaging or combination of these. Some examples of trade marks are provided below and pictured to the right.
Above: Examples of some famous trade marks.